PR Tools & Training

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PR tools and training

Introducing our brand new downloadable PR resources and mentoring support to help you to do your own PR on a budget!

MacComms founder and MD, Ellie MacDonald shares her 13+ years PR expertise to guide start-ups and small businesses to secure credible media coverage.

We will help you excel at your own PR in a series of downloadable guides and training sessions to guide you.

Choose from the ultimate PR and social media toolkit with expert resources and downloadable documents to enable you to do your own PR or select the documents to suit you.

You can also book bespoke 121 support with Ellie or be guided on how to do your own PR, using the guides as Ellie teaches you each element of PR and social media in an intimate group six-week PR training programme commencing in June 2021.

6-week PR training course

Our PR training programme held for an hour each week for six weeks will guide you through each element of PR.

You’ll get the ultimate PR and social media toolkit and MacComms founder and MD, Ellie, will guide you through how to use each of these resources.

Become a master of PR during one intensive hour-long session each week over six weeks (one week is a bespoke 121 session) where Ellie will guide you on how to use the elements of the Ultimate PR and social media toolkit.

You will join an intimate group of like-minded small business owners and senior managers during five sessions and receive one bespoke 121 with Ellie, booked anytime within the six weeks to suit you.

Commencing in June, modules and support are as follows:

Purchase now

Week 1:

PR strategies – brainstorming ideas and guiding you to complete an editorial calendar of media opportunities.

Includes the following guides:
Editorial calendar template
2021 key awareness days resource guides

Week 2:

Finding the right contacts and opportunities – building targeted media lists and sourcing features, interviews and comment.

Includes ready to go business feature templates

Week 2:

How to write a press release – submit your news and Ellie will write a real life press release, showing you the formula for how to secure great coverage for your news story.

Includes the following guides:
Editable press release template
Top tips on how to write a winning press release
PR do’s and don’ts
Example press releases and secured coverage

Week 3:

Book your bespoke hour 1-2-1 with Ellie.

Use Calendly to book your hour slot with Ellie at a time which suits you (can be at any available point across the six weeks)

Week 4:

Building credibility – how to find and enter awards and submit yourself for key speaking opportunities

Includes examples of winning award entries

Week 5:

Social media and PR – finding the right platforms and messages and combining your PR efforts

Includes the following guides:

Top tips for utilising social media
Social media as a new business development tool
Social media guidance for employees
Social media during Covid-19

Week 6:

Show us your results and Q&A

Unable to make every week? Not to worry, you’ll be sent the recording and resources so you won’t miss out.

Sign up today for our introductory rate of just £695+VAT!

PR Tools & Training

PR tools and training

6-week PR training course

The Ultimate PR and social media toolkit

PR strategy documents

Press release resources

Media packs and opportunities

Social media guides

Bespoke 121 session

6-week PR training course

Week 1:

Week 2:

Week 2:

Week 3:

Week 4:

Week 5:

Week 6:

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