Research has found an increase in the number of consumers looking to friends, family and influencers for recommendations. We are now more likely than ever to make a purchase, and to trust a recommendation from someone we know online or information we have found ourselves, than from push-marketing methods.   Typical push-marketing methods such asRead more

Given that running your business can be an all-consuming and absorbing task, it can often be difficult to take time-out. However, it is important that we occasionally put down our smart phone and take a break. Doing so can feel scary but the time away from the daily grind allows us to reflect on theRead more

This month’s happy news includes our campaign for wellness, a Michelin-Starred collaboration, a partnership to support the revolutionisation of recruitment, sleeping out for Simon on the Streets, Huddersfield A&E success, and LightStart’s two-year birthday. Also, a huge thanks to Stefan Serban for this amazing photo of sunset over the Leeds canal!   Campaigning for theRead more

Welcome to our August Founder’s Thoughts piece. We’re delighted that entrepreneurs understand the importance of getting their brand into the press and applaud those that set out to do it themselves. Often, start-up business owners will spend time researching to build their own list of publications and write and send their own press releases. ThisRead more

Our ‘meet the journo’ feature allows you to meet the faces behind the names and get to know the journalists, editors and key influencers at some of Yorkshire’s leading publications.   We were delighted to interview award-winning Yorkshire Post journalist and deputy business editor, Greg Wright this month who talks about how he got intoRead more