MacCommsMacCommsMacCommsMacComms
  • Home
  • About us
  • Our services
  • Who we’ve helped
  • PR tools & training
  • Our blog
  • Contact us
  •  

72% of Brits say lockdown has changed how they shop

    Home Client news 72% of Brits say lockdown has changed how they shop
    NextPrevious

    72% of Brits say lockdown has changed how they shop

    By Ellie MacDonald | Client news | Comments are Closed | 12 June, 2020 | 0

    Anxious, nervous and stressed. Just some of the feelings associated with non-essential shops opening up from the 15th June, according to a new survey.

    1,452 UK residents were asked their thoughts on the easing of lockdown, online shopping habits, reopening of high street stores and how they expect to shop in the future. 72% say lockdown has changed their attitude about going to physical stores, with some saying they won’t enjoy going to a shop due to the safety measures and effort involved in staying away from others.

    The survey, carried out by Leeds-based behavioural research consultancy SimpleUsability, shows a nation divided, as 36% said they feel good about the easing of lockdown, but 35% said it’s too early and they want to continue staying at home.

    “I still think it will feel a lot more anxiety provoking, even when this all subsides. It’s forced us to be more aware of our closeness to others, and I don’t think that will disappear.” Respondent

    52% of respondents said they need to see the measures shops have taken to keep people safe, before they visit again, but 24% said they are staying away altogether no matter what shops look like. Worryingly, 50% said they would also avoid restaurants and cafes in the near future and 46% said they would be staying away from cinemas, raising grave concerns about the future survival of these industries.

    On the other hand, 28% say lockdown has not affected their attitude towards going to a physical store again and when asked about what aspects they’d need to see to feel things were returning to normal, 66% said when social distancing was no longer mandatory and 50% say it will be when they don’t have to queue to enter a store. When schools are fully open and everyone is returning back to work, only 5% say this would make them feel things are normal again.

    36% of people said when non essential shops open it would make them feel things are getting back to normal, with that longed for first haircut being top priority.

    “I can do my own shopping at shops I prefer and not be limited to online delivery, and also get my hair done.” Respondent

    Lockdown has helped Brits appreciate convenience of deliveries, as 91% of respondents reported to have shopped online during lockdown. 25% said they enjoyed the excitement of receiving a delivery, citing it as something to look forward to, and enjoying the “secret santa” moment of seeing what substituted items they’d receive! The survey results also revealed a change in attitude towards online shopping, from those who have previously never tried it.

    “I’m 75 and not having to queue or go into shops has meant that online shopping, which I have never before done for groceries, has felt safer & been a real bonus ” Respondent

    Guy Redwood, founder of SimpleUsability, comments:

    “Whilst the results of our survey reveal caution by the British public, there are certainly glimmers of hope for reviving the retail and hospitality industries. If brands are transparent about their approach and consistent with keeping people safe in public spaces, they will see footfall gradually increase as the weeks progress. But as with the easing of lockdown, it could still take months to see anything near normality and businesses have to prepare for even the most loyal customers changing their shopping habits for good.”

    “For customers who are still getting used to shopping online, the experience they have on your website has never been more important. Simple navigation, a comprehensive search function and in-depth product descriptions will be the difference between retaining these new customers or them seeking a better experience elsewhere.”

    Founded by Guy Redwood in 2001, SimpleUsability is a Leeds-based behavioural research and user experience consultancy, working with high-profile clients including McDonald’s, ASDA, Jet2.com, Holland & Barrett, Morrisons, Coca-Cola, NHS and DWP.

    Download the full survey report here: https://www.simpleusability.com/reports/lockdown-shopping/. 

    business, Leeds, lockdown, news, research, shopping, SimpleUsability, survey, Yorkshire

    Ellie MacDonald

    More posts by Ellie MacDonald

    Related Post

    • Vet-AI secures new investment in latest funding round

      By Ellie MacDonald | Comments are Closed

      Veterinary technology company, Vet-AI, has secured a combined investment from Hill’s Pet Nutrition and Correlation One Holdings (“Correlation”) as it moves forward with its mission to provide preventative veterinary care and ease pressure on veterinaryRead more

    • M&S’s new flagship Stevenage store unveils striking exterior signage

      By Ellie MacDonald | Comments are Closed

      A six-figure project to install striking exterior signage at a newly opened Marks & Spencer store in Stevenage has been completed.   Signage specialist Widd Signs designed, manufactured, and installed over a dozen eye-catching signsRead more

    • Entrepreneurial spirit sought for charity’s accumulator challenge

      By Ellie MacDonald | Comments are Closed

      West Yorkshire homelessness charity Simon on the Streets has launched its first ever accumulator challenge, inviting businesses and people with an entrepreneurial flair to turn £40 into thousands. Individuals and teams who apply will beRead more

    • Veterinary tech firm partners with insurer to support thousands more pet owners

      By Ellie MacDonald | Comments are Closed

      Vet-AI, an award-winning Leeds-based business which provides pet owners access to affordable and convenient veterinary care via its app Joii Pet Care has partnered with Markerstudy Broking, which is working with Asda Money to relaunchRead more

    • 134-year-old signage company expands team with new senior hire

      By Ellie MacDonald | Comments are Closed

      One of the oldest signage businesses in the UK is expanding its team with a new senior hire. 134-year-old Widd Signs has appointed Dan Mallin as head of projects as it continues to grow itsRead more

    NextPrevious

    Blog categories

    • Client news
    • Company news
    • Founders thoughts
    • Latest news
    • Meet the journo
    • Positive news
    • Thought piece

    Recent posts

    • Vet-AI secures new investment in latest funding round 4th May 2022
    • M&S’s new flagship Stevenage store unveils striking exterior signage 29th April 2022
    • Entrepreneurial spirit sought for charity’s accumulator challenge 29th April 2022
    • Veterinary tech firm partners with insurer to support thousands more pet owners 28th March 2022
    • 134-year-old signage company expands team with new senior hire 24th March 2022

    Contact us

    0113 869 5242
    info@maccomms.net

    Visit us

    15 Queen Square
    Leeds
    West Yorkshire
    LS2 8AJ

    • Cookies
    • Privacy
    • T&Cs
    • Sitemap
    © 2015 - 2021 Maccomms (Yorkshire) Ltd. All rights reserved. Site by Media29
    • Home
    • About Us
    • Our Services
    • Who We’ve Helped
    • PR tools & training
    • Our Blog
    • Contact Us
    MacComms