MacCommsMacCommsMacCommsMacComms
  • Home
  • About us
  • Our services
  • Who we’ve helped
  • PR tools & training
  • Our blog
  • Contact us
  •  

New Years PR campaigns; how you can use to data to gain media coverage

    Home Founders thoughts New Years PR campaigns; how you can use to data to gain media coverage
    NextPrevious

    New Years PR campaigns; how you can use to data to gain media coverage

    By Ellie MacDonald | Founders thoughts, Industry insights | Comments are Closed | 3 February, 2023 | 0

    Why are the first few weeks of the year in PR land so crazy busy?

    Well, any company which truly wants great PR should be collecting great data. This allows us to release interesting reviews of the previous year, and this can be for both light-hearted consumer media or robust data suitable for B2B and trade media.

    Want to know what data-led PR campaigns have kept us particularly busy at the start of 2023?

    We planned and released a number of campaigns for our PR clients and here are two key campaigns reviewing the previous year.

    Firstly, following our advice, our long-standing client Vet-AI’s app Joii Pet Care reviewed the most popular cat and dog names it was able to capture from its online vet customers in 2022 for consumer media. We then drafted a heart-warming ‘here are the most popular cat and dog names of 2022’ article with tables showing the difference of cat and dog names in 2022 compared to 2021. This was of interest because people love to see how they compare and it reached our key target audience of pet owners who will click and read the article to see if their pets names have made the top 10 list (you’ll notice this story does the rounds each year on the most popular babies names too.)

    Proving you don’t need to be a corporate giant to gain the top level media coverage, we successfully placed Joii Pet Care’s story in several places, gaining coverage on Yahoo! News and aol.com. This has supported the business by increasing brand awareness and credibility as Joii Pet Care as an expert in all things pet-related to thousands of readers, particularly pet owners across the UK.

    And this approach works for more serious hard-hitting business stories with data to back it up too.

    As I write this, we’re still securing targeted business and HR media coverage for Champion Health’s 2023 Workplace Wellbeing report which looks at the wellbeing of more than 4,000 employees last year. There was so much data to sift through, it was a tricky job to pull out the most newsworthy stats and understand what to lead with as the headline. However with my 14+ years PR and marketing expertise behind me combined with my passion for supporting positive mental health and suicide prevention, having seen the shocking rise of employees experiencing suicidal thoughts, my gut told me this was the key line to grab both the journalists and their readers attention and it turns out I was right!

    To date we’ve gained 20 targeted pieces of coverage in the campaign’s first week and a bit, plus those all-important backlinks to the report to aid Champion Health’s SEO and our work is far from done yet!

    If you want to capitalise on the next new year media frenzy ensure you’re collecting data this year which can be made newsworthy, with a plan confirmed by December so you’re ready to go early in the new year and see the fruits of your labour by the end of January.

    Here are some top tips to keep in mind:

    • Collect data this year – think about your newsworthy angles in advance
    • Ensure you have a data sample of at least 2,000 respondents
    • Get your plan confirmed by December -what you’re going to do, what your newsworthy hook is and who will be interested/which media to target
    • Warm up your key media contacts early January
    • Get it out before the competition
    • Set up alerts to track your coverage, competitors and other keywords to find further journalists and continue to add to your media lists

    And hey presto, you’ve started the new year with a bang!

    Missed the boat this year? There’s still plenty more you can do with data. Get in touch to discuss our PR support further.

    Leeds, media coverage, media relations, New year PR, PR, PR agency, PR campaign, PR campaign data, press coverage, public relations, secure media coverage

    Ellie MacDonald

    More posts by Ellie MacDonald

    Related Post

    • ‘Coolest business boss’ back after fighting coronavirus and more positive business news from our region

      By Ellie MacDonald | Comments are Closed

      We’ve completed our first full month of Covid-induced lockdown. A strange and often tough time for many of us but there’s a lot to be grateful for, and positive about. Each week since lockdown, I’veRead more

    NextPrevious

    Blog categories

    • Client news
    • Company news
    • Founders thoughts
    • Industry insights
    • Latest news
    • Meet the journo
    • Positive news
    • Thought piece

    Recent posts

    • New senior appointment for GRM Digital 17th March 2023
    • Nutritional study gets underway for cats diagnosed with cancer 13th February 2023
    • New Years PR campaigns; how you can use to data to gain media coverage 3rd February 2023
    • Employees report increase in suicidal thoughts, reveals new workplace wellbeing report from Champion Health 26th January 2023
    • Milestone 50,000 users registered and £3million investment gained in pet care app’s first nine months 15th December 2022

    Contact us

    0113 869 5242
    info@maccomms.net

    Visit us

    15 Queen Square
    Leeds
    West Yorkshire
    LS2 8AJ

    • Cookies
    • Privacy
    • T&Cs
    • Sitemap
    © 2015 - 2021 Maccomms (Yorkshire) Ltd. All rights reserved. Site by Media29
    • Home
    • About Us
    • Our Services
    • Who We’ve Helped
    • PR tools & training
    • Our Blog
    • Contact Us
    MacComms