We are proud to announce a series of new client account wins, which will see us providing our services to businesses in various sectors, including technology and entertainment.
Victoria Gate Casino, the super casino of the north, commissioned us to organise a PR stunt promoting its first birthday celebration. On Friday 26 January, the team successfully facilitated a city-centre-wide golden ticket treasure hunt, alongside a burlesque dancer in an oversized cocktail glass on Briggate promoting the event.
The promotion succeeded in its aims to raise awareness of the birthday celebration held the following evening, with the casino seeing one of its largest footfalls to date. The event hashtag #VGCBirthday was also trending locally on Twitter.
We have also been appointed to promote two technology start-up firms. We will manage AmbaSense’s PR requirements, following the recent launch of its Tiaki wireless temperature sensors, which assist catering businesses to comply with food hygiene and temperature regulations.
We are also working with Yorkshire-based Drones On Demand, a business specialising in drone enabled surveying and inspection. We will develop a PR strategy for the coming year to help raise the profile of the innovative company.
Founder and managing director of MacComms, Ellie MacDonald commented:
“MacComms has had a fantastic start to 2018, January was our most successful month in business to date and I am proud to welcome these new additions to our portfolio of clients looking to scale-up and grow with our support.”
Hayley Smith, marketing manager at Victoria Gate Casino commented:
“Our first birthday event was a great success. MacComms executed the golden ticket treasure hunt and gained us lots of positive coverage. I believe the increased impressions drummed up by the campaign definitely contributed to our increase in footfall for the birthday party. We had our busiest (non-boxing) night since launch night so a great success all round.”