We have been appointed by Yorkshire’s smallest whisky and gin distillery to handle the company’s PR and marketing requirements.
Family-owned drinks business, Cooper King Distillery has commissioned us to help raise its company profile and support the promotion of its founding members’ club.
The contract will see us implement a strategic PR plan which will encompass media engagement, award entries and social media support.
Located on the outskirts of York, Cooper King Distillery is a family-owned micro-distillery being built on the site of a former horse’s stable.
Founded in 2014 by Dr Abbie Neilson, a former scientist and Chris Jaume, a chartered architect, its initial batch of premium single malt whisky, made using Yorkshire barley, is scheduled to go into production in Winter 2017, with a projected release date of 2022.
The first distillery in Yorkshire to combine cold vacuum distillation with traditional hot copper-pot distillation, Cooper King Distillery’s gin will be ready for consumption once the distillery development has been completed this winter.
Commenting on the new account win, founder and managing director, Ellie MacDonald said:
“We’re incredibly pleased to be working with Cooper King Distillery and supporting the business with its exciting plans for the future. Having already secured significant press coverage ahead of Yorkshire Day 2017, MacComms is working with Yorkshire business, food and drink and national gin and whiskey media and bloggers to reach the firm’s target audience and relay key messages.
“We firmly believe that the interest and momentum we have already built for Cooper King Distillery will only continue to grow as we work with the firm on a strategic PR campaign”
Cooper King Distillery co-founder Chris Jaume added:
“It is a pleasure to be working with MacComms; the team has already added significant value to our business and we’re looking forward to seeing partnership flourish over the coming months.
“Having received excellent and friendly support since we started working together, we’re very confident MacComms has the potential to help grow our business and company profile”.